Word-of-mouth is generating much more impact on your business’ credibility than you can ever picture. Did you know that about 90% of consumers claimed that they read the reviews online before putting their hands on a product? Businesses are no longer the controller of their brand, consumers are.
If you own a business, you want to start focusing on the online reputation of your brand if you don’t already.
How online reviews influence sales:
Reviews are the new-age marketing tools- Considering a significant shift from traditional to online marketing, several marketing tools such as advertisements, print, and social media, have proven to be the latest tools to boost sales. But you know what? Reviews are the latest marketing tools that are free and effective for promoting your business!
Consumer’s trust and understanding- While shopping online, consumers might encounter trust issues as all they have are images of their desired products. eCommerce does not allow touching and feeling a product in person, like traditional shopping. This is when reviews come in handy and help build the trust of the consumers. A consumer can now judge the quality of a product by reading reviews online as social proof.
Boosts SEO- Generating an SEO-friendly webpage is not a very time-bound and inexpensive matter. Some consumers use effective keywords while registering their reviews about a product. This further enhances search rankings and eases the process of SEO for other consumers planning to buy the product by enabling them to set their eyes on some positive reviews, saving a lot of their time and energy.
Reviews widely affect the purchase decisions-
Word-of-mouth is lately impacting a lot of consumers online. If you come across a positive review, you will probably be in favor to buy the product and vice versa. Therefore, a brand needs to invite its consumers for providing reviews to help them make better purchasing decisions. When consumers write reviews regularly, some fresh content is provided by the brand for the consumers to rely on. Fresher the reviews, better the trust of consumers.
It can finally be concluded that consumers tend to be attracted by reviews and ratings posted online by other consumers which ultimately affect their buying decisions. Hence, a well-reviewed business drives more eCommerce sales influencing numerous other buyers directing the growth of your business.
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