UX research acts as a base for the UX designing process. We could hardly imagine designing without research, moreover, we cannot imagine it at all. Cross-checking the pre-made assumptions, confirming facts, or making changes, UX research always comes in handy.
ELEMENTS OF UX RESEARCH
QUANTITATIVE RESEARCH:
The most relevant outcome of quantitative research is confirming patterns among a large group of users. Say for example You ask the users, “How many times do you prefer to go out for dining in a week?” In this case, you can collect the data of a large group of users just by keeping in mind the pattern.
QUALITATIVE RESEARCH:
Unlike quantitative research, qualitative research provides much convenient and in-depth information about the users. For instance, you can hold an interview consisting of a few users to get to know their habits in a more defined form which is not the case in quantitative research. However, the data might not be as precise as in numerical.
WHY GO FOR A CHEAT SHEET IN UX?
~ Adds in the product's value.
~ Save time, Budget, and Ideas for brainstorming post-designing.
~ One can carry out UX research at any stage they are on, so, plus point!
CHEATSHEET
1) Discover and understand- The first and foremost step in UX designing is clearly, discovering aspects before starting it. Outcomes here may be: To know the extent of validity of a certain resource, To eliminate an assumption made about a design, and finally, To gather more information and facts for better understanding.
2) Explore- The next step is exploring and identifying the issue or the problem faced by a user. Reviewing, sorting and analysis might be a crucial aspects here.
3) Test- To make sure the designs serve the user, testing needs to be carried out carefully. When a problem is carried out in the future, there needs to be transparency among the users throughout the entire designing process.
4) Monitor / Observe- Observing throughout the research process never goes waste. Surveying, FAQs, and analysis put all together work great in this UX research process.
With the emerging digital environment, it is very essential to understand the users and serve what they demand in the first place. Creating a product is one thing and making a great experience for the users out of it another. Understanding the uniqueness of the procedure used while carrying out UX Research will itself make your product designing unique.
Though UX research is incapable of immediate understanding for most users, its value is increasing day-by-day. After all, A good user experience leads. to a good product design.
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